The sooner you accept the fact that not every person and business is able to succeed at using social media platforms, the better off you’ll be. Although the social media marketing arena is a (fairly) level playing field, in order to actually succeed and see some relevant ROI, you need to understand the rules and apply the tactics that best suit your business.
Don’t know what to do?
Here are some great tips that will help you stay one step ahead of your competitors and grow your business at the same time.
First and foremost, I cannot stress it enough how important it is to choose the best social media platform for your business. This is a critical first step you need to take into account before trying to implement social media campaigns and get tons of followers. Yes, some believe it is better to create an account for every possible social media platform out there so as to ensure they are not missing out on any leads or potential spokespeople for their brand and company.
Still, sooner rather than later you’ll find out for yourself that you’ll be wasting a lot of time and resources you could put into something else more lucrative. Instead of doing this, you should target your approach and focus all your resources into social media platforms that will benefit you the most. Yes, it’s a given to invest resources and time on creating a relevant and solid social media presence on Twitter, Facebook or LinkedIn. Just make sure that it’s the best option for your business so that you are able to see a significant ROI.
Secondly, create a voice for your company and stick to it. Also, consider the profile of your business just like the profile of a human being. It has to exhibit your personality. So many businesses are failing at social media because they simply cannot generate a significant impact due to lack of consistence and engagement. People are interested to see the man behind the curtain and social media is known for letting people to get to know one another on a personal level.
For example, a great way of attracting fans is by sharing personal stories or business thoughts with which the audience can relate to and appreciate. Show people the amazing person behind the whole business instead of changing everything about you just to land a great deal. By doing this, people will definitely value you so much more than you expect.
A great way to get people to trust you more and gain more credibility is by collecting testimonials. For example, if you are the proud owner of a Facebook page, a great idea would be to create a community where both former and current clients interact, share their opinions experiences and thoughts about your company. You could also post photos and videos from your recent trips abroad where you met with some of your clients.
Also, don’t forget that scheduling posts is a powerful tool. This comes in so handy when you simply don’t have the time to manage your social media accounts and post on a regular basis. Usually, companies post on their social media platforms when they believe it is convenient for them, thus not taking into account the most important thing, i.e. the audience. Try and find some behavioral patterns of your clients, and understand that both holidays and time zones may affect the number of interactions and engagements.
It’s the little things that matter. Regardless of how large your audience is, remember that focusing on details will get you one step closer to social media success. Try to engage as much as possible with your audience and see what they are interested in because it might just so happen that they are not fully aware of your business and the products you sell. The expensive and huge social media campaigns can only help you so much; interacting with as many people as possible and trying to get them on your side might take a few minutes but they are far more useful and relevant.