How to Set Up Your Company Page on LinkedIn

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If you’re an entrepreneur, you’ve probably already created a company website that shows the entire world who you are and what you do. Before you start creating social media accounts for your page you should probably pay attention to the LinkedIn page of your company.  In some respect, a LinkedIn page functions in a similar way like your company’s website. Still, the main difference is that your company’s presence on the LinkedIn platform makes it easier for its members to get in touch with you. Don’t worry, your company’s webpage will constantly appear every single time a user types in the LinkedIn search box the name of your company either on the Companies link on the top toolbar, or on their homepage.

Also, bear in mind that your company’s LinkedIn page will also show in Google’s search results. And given the fact that LinkedIn is not only a popular, but also a well-trusted website, its’ pages rank really well in Google. This means that more individuals are able to see your company’s LinkedIn page without even having to log into their accounts. Thus, we can safely say that creating a LinkedIn company page will provide a great deal of exposure. To ensure that you benefit from as much exposure as possible, you need to make sure that you’ve completed your company’s page, while also constantly updating it with the latest product launches or company news that could potentially be of interest to your followers.

How else can you take advantage of your company’s LinkedIn profile?

  • If you encourage your employees to create LinkedIn profiles and have them completed, people that visit their profiles will end up checking your company’s profile.
  • Other interested parties may come across an open position within your company if they are searching for a job. Your company’s page could appear in the section “Jobs You May be Interested in”.
  • Moreover, you can encourage your employees to show customers how to make use of your products or services.
  • Also, LinkedIn users could potentially receive notifications when products or services are “recommended” by a connection of your employees.
  • Your followers could find your company’s page interesting and decide to follow it and constantly receive status updates.
  • In addition, users could very well see your company’s page under the “Companies You May Be Interested in Following” section, present in the right sidebar on your homepage.

Another great benefit of having a LinkedIn company page is that you are able to let your clients and potential customers to get acquainted with individuals within your company.

Last but not least, the LinkedIn page of your company is an awesome way of establishing and improving your digital reputation, creating a brand that inspires trust among your clients and potential customers. Enhance

In addition to posting status updates regarding product or service releases, you could provide your followers with important news pertaining to your industry niche. Remember that status updates provided by your company are a significant and noteworthy communication tool that allows you to send both links and messages to your followers and clients.

Any LinkedIn user is able to see your company’s posts and updates in your company’s overview tab. Also, LinkedIn users are able to see any status updates the company provides on its page, click on embedded links and even view previously posted video content. And if you are lucky enough and your status updates and content are of high quality, you’ll see people commenting, liking and even sharing your company’s status update which will generate a broader audience.

Still, what are the components of a company’s profile page?

While pages will vary depending on the profile and the industry, there are several aspects that apply for each page.

The first thing you should do when you’re setting up your company’s page on LinkedIn is to get acquainted with the LinkedIn homepage of your company. In the “Home” tab viewers are shown a glimpse into your company such as “Recent Updates”, a short company description, the company’s employees registered to LinkedIn, as well as first-, second-, and even third-degree connections. In addition, you can have your blog posts displayed on the “Home” tab. This is an easy way for people to get some information regarding your company, thus providing a direct channel to communicate with them if they decide to follow your company’s profile page.

If you decide to hire personnel and you want to do that via LinkedIn, there is a great way of doing this, the “Jobs” section. By purchasing a Gold or Silver Career Page you are able to add a brief company description which could include your company culture. This way, people can get a sense of how amazing of an opportunity it would be to work there. Moreover, another advantage of these two types of pages is that it allows you to feature top employees, while also creating targeted messaging so as to help you fill in your vacant position ASAP with the best talent out there.

If you have the resources and you intent to grow your LinkedIn presence, you could always make use of sponsored posts. The advertising component of LinkedIn allows companies to promote posts from their company page as Sponsored Updates. Given the fact that it’s pretty hard to get the message out there about one of your great products or services, you can always make use of sponsored updates. By doing this, your post from the company page is featured in the timeline of a targeted audience, similarly to how you would use basic LinkedIn ads.

LinkedIn also provides you with an “Analytics” tab that is only visible for the administrator of the page. This way you are able to monitor who your visitors are, their behavior and which other companies they follow. Analytics also provides you with precious insight into the interests of your followers, their job function, business, industry field and even products in which they are interested and on which they conduct research.

Data related to your updates allow you to see the reach of your page updates, how many impressions, how many of your followers and other LinkedIn users click on your posts, how many shares, comments and likes, how many followers you were able to gain from a specific post and even the engagement percentage.

LinkedIn also contains a visitors section, pretty much like Google Analytics, where you can see how many unique visitors and page views your company page has and also the services, products and content they are most interested in.

LinkedIn has integrated demographics of who is following your company’s LinkedIn page. You are able to see how many individuals have followed you organically in comparison with the number of users who followed your company’s page from promotions.

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