Nowadays, small companies and brands find it extremely hard to reach potential customers and attract clients because they are trying to implement traditional marketing tactics, whether it’s phone calls, TV and radio ads or email. This is where inbound marketing comes in.
But what is inbound marketing? According to Hubspot, “inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.“
This infographic aims to help you learn the basics of inbound marketing, relevant aspects about ROI statistics and engagement suggestions and take your inbound marketing plan up and running.
Graphic courtesy of AkkenCloud