Small Business Marketing – SEO Don’ts

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We last focused on the SEO Do’s when it comes to creating useful SEO for your website as part of your low-cost marketing strategy, and these are very important.
But, it is also important to make sure that you are avoiding some key SEO tactics that just don’t work anymore.

DON’T: Keyword Stuff Your Content
Keyword stuffing is when you use the content of your page like a wall of keywords without paying attention to readability and message. It is completely against Google’s guidelines and can get your website penalized, meaning that Google will deliberately not show your website if they think you are keyword stuffing, especially after the release (and subsequent updates) of Google Panda.

Google uses latent semantic indexing (LSI), where the most common words or phrases are combined and identified as the keywords of that page. LSI also looks for synonyms that relate to your target keywords.Write your content using keywords but pay more attention to how your user will interact with your page than the attempt to use all your keywords in their exact word order.

Related: Low-Cost Content Marketing Ideas

Guiding principle: Pay attention to your keywords but write your content with the user in mind and Google will do the rest.

DON’T: Link Spam The Internet
It used to be that you wanted to spend a lot of time getting links to your site everywhere on the Internet. Before Google released Penguin 2.0 in May of 2013, the “authority” of your site would be based in part on how many other sites linked to it. After Penguin and beyond, it’s the quality of links you have, rather than the quantity. You want to make sure that the backlinks you are building are representative of the actual content on your site, andthey would lead a qualified searcher to enjoy your site when they get there. Again, this is just more proof that Google is focusing on matching up the right people to the right site.

Related: Great Link-Building Methods for a Better Website SEO

Guiding principle: Don’t try to trick Google into thinking you are more popular than you are by having spammy links everywhere. You want Google to count your backlinks as further proof that your site is exactly what you say is it.

DON’T: Ignore Your Images
Google, though talented, still can’t read the pixels of your image to determine content. You want to make sure that you are using appropriate and content-friendly alt tags and image descriptions in your code so Google knows what the image is about. Name your images according to your relevant content using dashes instead of underscores between words. Keywords help but just make sure you are not keyword spamming here either.

Guiding principle: Your images are important content to your site, too. Make sure that Google knows it by naming them properly and using alt tags appropriately.

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