Top 10 Ted Talks Every Entrepreneur Should Watch

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Not everyone can take that leap of faith and leave their comfort zones in order to start an entrepreneurial career. And if you’re among those who have turned their business idea into a startup and have become a full time entrepreneur, then we salute you! The journey from starting it from scratch to making it big is no cakewalk and the adventure comes with both highs and lows.

You need advice, inspiration, reviews, strategies and many others to constantly improve and develop your business, so I have selected a collection of the most powerful TED Talks that every entrepreneur must see and listen. They’re worth your time and I consider you’ll find them both entertaining and useful.

1. SIMON SINEK: How Great Leaders Inspire Action
People don’t buy what you do, they buy why you do it! This is the center idea behind Simon Sinek’s talk where he explains why some people are able to achieve things, when others are not.  He is an amazing author, motivational speaker and strategic communications professor at one of the best universities in the world, Columbia University. You’ll just love the way he puts things up into words. A must watch if you’re going through a bad time, this man can get you back on your feet again.

2. SETH GODIN: How To Get Your Ideas To Spread
The topic line was so interesting that I just had to include it on this list. Because in a world full of options and possibilities, getting your idea to spread and making money out of it is the most challenging task for any entrepreneur. Even Mark Zuckerberg struggled with it a bit and do you know that even sliced bread got its popularity share 15 years after coming into existence. So when it’s all about spreading the idea, why miss this amazing talk.

3. TIM HARFORD: Trial, Error and The God Complex
Financial Times journalist Tim Harford and author of “Adapt: Why Success Always Starts With Failure” comes with a new perspective over failure and explains why companies should get rid of the God complex and embrace the possibilities offered by the trial and error process. This inspirational talk comes with examples and shows that the successful companies all have this type of approach in common.

4. STEVEN JOHNSON: Where Good Ideas Come From
According to Steven Johnson successful business are never started from a single spark or individual Eureka moments. They’re a series of well planned and defined movements and innovation comes from offering a new perspective or giving a new form to an old idea.

5. DAN COBLEY: What Physics Taught Me About Marketing
This one is my favorite. Though Physics and Marketing don’t have much in common yet using Newton’s second law of motion, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics, Cobley, a marketing director at Google, explains the fundamental theories of branding.

6. RICHARD St. JOHN: 8 Secrets of Success
Do you ever ask yourself why some people are successful while others always struggle? Is it because they are smarter or luckier? So this amazing author decided to find the answer to this big question and so we interviewed 500 extraordinary successful people in order to find out what helped them succeed and he came up with 8 common traits they all have.

Related: Top 10 Traits All Successful Entrepreneurs Share

7. DAN PINK: The Puzzle of Motivation
Career analyst Dan Pink reveals an entirely new outlook over motivation and talks about some significant factors that aren’t valued as much as they should. He debunks the  ‘carrots vs sticks’ principle, and offers a new perspective on other motivational factors such as autonomy, mastery and purpose.

8. RORY SUTHERLAND: Life Lessons From an Ad Man
Entrepreneurship is all about how well you study behavioral economics and understand the importance of perception. The idea that intangible value can strongly influence opinion is evidenced in Sutherland’s humorous and deeply insightful presentation that every entrepreneur and certainly every marketer should watch. No doubt he’s the Vice Chairman of one of the biggest advertising firms in the world, Ogilvy and Mather.

9. DAN ARIELY: Are We In Control Of Our Own Decisions
Dan Ariely, the author of Predictably Irrational, can make you think twice before you take any further decision. He uses his own shocking findings from a research to show that we’re not as rational as we think we might be.

10. MALCOLM GLADWELL: Choice, Happiness and Spaghetti Sauce
“Tipping Point” author Malcolm Gladwell brings together two seemingly unconnected elements the perfect spaghetti sauce and the nature of choice and happiness.  If you’re in the food industry then you must definitely listen to this one to understand what the crux of the food industry is all about that people don’t like to be served what they want to eat, but rather what you want them to eat. They’re always looking for something new!

Give your entrepreneurial journey a new kickoff with these TED Talks from the experts. I’m sure you’ll get your dose of inspiration and motivation to take your business one step further.

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