A Fresh and Unique Take on Raising Money on Kickstarter. How to ask for $10.000 and receive over $3.2million in under 3 days


The “Exploding Kittens” card game gains more and more ground by the second. Two days ago, an online comic genius and two gaming gurus launched a Kickstarter campaign to create a new card game that’s in an irreverent style of the world wide known Cards Against Humanity. The difference is that is focuses on kittens. Exploding kittens to be more exact.

Yes, really. You didn’t read that wrong. *


Created by The Oatmeal’s Matthew Inman, former Xbox art director Shane Small and former Xbox design chief Elan Lee, the game is something along the lines of Russian Roulette-meets-Uno. Believe it or not, the combination of the two sounds great fun, will all due respect to PETA.

So here’s how the game works: Each player draws a card from the deck each turn. If they just so happen to draw one of the “exploding kitten” cards, they are out of the game. Still, in the deck there are cards that allow players peek before they draw a card or to force another player draw more than one card. Also, there are “diffuse” cards that offer a reprieve from a fiery kitten death via a laser pointer or a catnip sandwich, and other “cat” cards like Rainbow-ralphing Cat and Tacocat that offer advantages.

Of course, with every helpful card that is used and no longer part of the deck, there is a higher probability of drawing an exploding kitten.


The creators of the game were aiming to raise $10.000 within a month. Only 20 minutes after the launch, the product was funded in full and then some. 27 days to go, donors have pledged over $3.2 million. Wow!

For many of you that sounds too good to be true and we kind of understand. Still, the biggest concern is to see if they will be able to scale quickly enough to fill the orders. And that leaves the staff here at Entreprenoria with only one question: when can we play?

* Actually, not quite. No animals were harmed in the making of playing of this game.

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