Any business owner with any knowledge and experience is bound to tell you the same thing: planning for your company’s growth and setting in stone some clear-cut business goals is one of the most relevant parts that ensure the organic and successful growth of a company.
So regardless if you are considering starting a company or you’ve just launched a company that is beginning to show traction, setting business goals to ensure the growth of your company is a necessity. Actually, they are the most important thing that will ensure progress during every stage of the business’ growth and development.
First of all, you will need to write down your main goals. In order for these steps to be taken seriously and not be seen as a waste of time, you must put pen to paper. And although it’s good to brainstorm goals, not writing down the mission of your company, the focus will start to fade. Writing down your company’s mission will allow you not only to identify specific goals to reach, but will to remain focused on the mission.
Nowadays, some companies came up with a unique and fresh concept, i.e. a goals board. And each year, every employee sets both personal and professional goals. Also, they place the board somewhere where everybody can see them. And from what I’ve seen, this does wonders because they act as a constant reminder to perform better. The human brain is a marvelous thing. Subconsciously, the brain helps us succeed in our mission when we focus most of our time on setting goals and achieving them.
Before you plan on setting some high-standard goals, bear in mind that they must also be realistic and clear-cut. If they fail to meet all of the three aforementioned features, the chances of success will surely dwindle. People tend to constantly set unreachable goals and I’ll tell you why this is a mistake. When a person sets unattainable goals, he or she will soon feel overwhelmed and frustrated. Thus, the chances for success fall dramatically.
This is why you need to sell goals that are doable. Nobody says that they shouldn’t require perseverance and hard work. On the contrary. Most people prefer to set smaller and more attainable goals because they are aware that they can be later expanded. However, when they know they will never actually manage to reach a goal, they will soon start to feel like the chances of success are hindered.
Should you plan to increase your bottom-line, consider what strategies you should implement so that you are able to reach that goal, because a goal without a plan is in the end just a wish. When setting a goal, choose a desired number, but make it a realistic one nonetheless. Make sure to find the most important aspects that will have a significant impact on your sales and your overall business with effort and hard work.
Also, don’t stray from your path. The business goals you’ll set must provide you with a framework for business growth. In turn, this allows you to work to achieve a smaller and more manageable goal, while also focusing on the bigger picture. While it may be exciting to set goals, you need to make sure that the overall goals are in sync with the things your company wants to achieve and provide. When the goal setting process is not properly done, you risk taking your business plan in another direction and losing focus.
Constantly work on achieving your goals. Neglecting the strategy and plans for growth could potentially be the biggest mistake most start-up entrepreneurs make which also leads them to winding up feeling overwhelmed by the never-ending daily tasks. You should probably include setting goals and determining how they progress as one of your daily or weekly tasks on your agenda. Also, make sure that you do anything, regardless how small, that contributes towards achieving your goals, while also paying attention to the growth and implicit development of your company.
Set in stone some landmarks so that you are able to keep track of the success your company registers. Remaining focused for a whole year can be a pretty long time. And here’s where the planning stage becomes extremely important. If you don’t really manage to plan accordingly, you are actually planning to fail. Consider what short-term success looks like for you and your company and keep the motivation levels high. Also, make sure you set some key performance indicators for every goal you’ve set. How will you know that you’re on the right path to attaining your goals if you cannot measure what you’ve managed to accomplish? Create both a schedule and weekly or monthly landmarks so that you are able to evaluate whether things are going as planned or not.
Be flexible in the face of change. Although it’s of the utmost importance to make sure that your long-term business goals can still be achieved, you need to take into account that static marketplaces simply do not exist. Probably, equally as important is to make sure that the long-term goals you’ve set aren’t preparing you for failure. Thus, regardless of your industry niche, you need to know everything there is to know about shifts that happen within the industry, demand and offer aspects that are subject to change, etc. This information should be used to actively adapt not only your goals but also your plans.
Last but not least, create a growth culture. Whether your company is a small or a large one, goal setting and business development should be “implanted/programmed” into the minds of your employees. In this case you need to get all of your employees on board. They need to set personal goals and report to their team managers about the progress they’ve registered. By encouraging your employees to set targets, you are actually creating a culture that embraces growth while your employees will constantly wish to improve from a professional standpoint.
So why are you still waiting? Go on, set some great goals and don’t forget to aim high!